Text Box: The Technology Advisor
Text Box: Issue 8

Don’t Get Ripped Off By A Rebate!

  Think you’re getting a great deal thanks to that unbelievable rebate? 
Think again...

   The offers are irresistible but misleading; retailers advertise after-rebate prices on hardware and software to grab your attention and get you to buy. But are you really getting the bargain you expect?

They’re Counting On You To Forget

   According to the NPD Group, a global market research firm, almost one-third of all computer products and twenty percent of all consumer electronics are sold with a rebate. Manufacturers use rebates as an easy way to offer discounts without actually having to take the full financial hit; that’s because thirty to fifty percent of the buyers never attempt to redeem them and therefore end up paying full price for the merchandise.

Multiple Hoops,  More Hassle

   But they’re not just counting on you to forget. To further tip the scales in their favor of not having to make good on their promise, some manufacturers and retailers are imposing impossible restrictions, complicating the process to request a rebate, delaying payments, and creating other barriers that make it difficult to get your money. All of these are delaying tactics to get you to give up the good fight.